No Talent? No Problem. Coors Light Wants to Give You the Artist Treatment at OSHEAGA

In the spirit of music festival season, Coors Light just launched a record label that's unlike any other yet it might still catapult a lucky music enthusiast to side-stage stardom at OSHEAGA Music and Arts Festival this August. The Rockies-born brewer has found a loophole that feels like a stunt, but it's an entirely on-brand move for a beer whose tagline is literally "The Chill Choice."Dubbed Coors Light Records, the "completely fake, totally made-up record label" exists for one purpose only: t...